What marketing opportunities are open to me?
How can I make my product and/or company more visible to (potential) buyers? Where do I find my target market? Which marketing tools are most suitable? How do we activate the buy button?As horticulture marketing specialists, we can help you with a targeted marketing strategy. We translate this into innovative, achievable plans to grow your product, brand, service or organization. We work for an optimal result together!
How we do it
STRATEGY
If you want to move forward in the long term, it is vital to have a plan with realistic objectives. We build a solid foundation that helps you to achieve your ambitions based on market trends, research and changes in the zeitgeist.
MARKETING CAMPAIGNS
Looking for visibility with eyecatching messaging and effective campaigns? We are experts in using the right combination of marketing tools. Words and images that speak to your target group. Through social media and websites, flyers and posters, magazines and digital mailings, radio and TV, trade fairs and events or instore - it doesn't matter! As long as it is noticed by the largest possible - but carefully selected - audience. Across media we ensure the reach is as wide as possible.
BRAND AND PRODUCT DEVELOPMENT
Is it relevant for your customer? Working from a consumer perspective and with an understanding of trends, we develop futureproof brands and innovative products to enable you to grow your business. We enhance existing brands by giving them the identity they deserve.
EXECUTION
We will work with you to create the best team for success. We manage the implementation of the marketing resources from start to finish with the aid of our international network. We provide operational guidance to the parties involved and monitor the schedule, finances and messaging. We can support you on a project basis or work as a permanent addition to your marketing team. We make progress together.
GROWTH.MAR.KE.TING (N.)
everything designed to promote sales of products or services and realise your horticultural ambitions
GROWTH.
MAR.KE.
TING
(N.)
everything designed to promote sales of products or services and realise your horticultural ambitions
FROM LOCAL TO INTERNATIONAL
The Concept Factory team focusses on horticulture. We think in terms of blooming, always strive for growth and dream about flowers, plants and vegetables. We are a mix of strategic and practical marketeers, content creators and trend specialists.
In addition to our own expertise, we use our wide network of specialists both within and outside the horticulture sector, at home and abroad, and in the De Gruyter Fabriek creative business centre where our studio is located.
EMPOWERMENT
Concept Factory is sponsoring 100 WEEKS: a programme which provides women living in extreme poverty with a small sum every week for 100 weeks. These women have an ambition: to lift their family out of poverty. They decide for themselves what they need to underpin this, and invest in that. We are thereby working together on a radical new system to eradicate extreme poverty.
We provide money and confidence, the women provide hard work. And 100 WEEKS connect us together.
THE BEST TEAM FOR EVERY JOB
We provide you with the strongest content
A picture paints a thousand words
We currently have an archive of more than 1,000,000 images. Any communications specialist’s dream, since most of these images are freely available to you.
Content with context
If you are looking for original texts and stunning images, we are the place to be! Sign up to receive ready-made flower and plant posts every month for all your social media channels, digital newsletter or website.
the future is being created today
Trends are and will remain crucial if you want to move forward with your business and continue to meet consumers’ needs. With the Kickstart Trends programme, we provide you with practical tools each year, ensuring you know what’s coming and stay one step ahead of the rest.
Stay ahead with the Kickstart Trends Organiser
Do you want to be the first to know about the latest trends in the floribusiness and get a head start on developing your new collections, product presentations, trade fair stands, photoshoot briefings, and much more? Then our inspiring trend book - with six leading themes, colour swatches, physical material inspiration, and in-depth background information - is perfect for you!
Bespoke trends
Looking for more trend insights? We've got you! We offer deeper exploration of the themes from the trend book. Click the ‘view packages’ button to find the option that best suits your business.
From bustling Guangzhou
Kickstart Trends is a co-creation with 3HouseProductions, a trend agency that specialises in home and decoration trends. From Guangzhou, the vibrant heart of the decoration industry, they help Western home and decoration professionals with their product development.
LET'S GET THINGS DONE!
LET'S GET THINGS DONE!
Concept Factory is based at the De Gruyter Fabriek creative business centre in 's-Hertogenbosch. Our studio is only an hour’s drive from Aalsmeer, Antwerp and Essen. Drop by any time to enjoy a cup of coffee and our local pastry speciality, the delectable Bossche bol.
Kade M
Our studio is called Kade M; an open, active and creative workplace. A variety of creatives and professionals in the fresh produce and horticulture sectors work here in a single studio. We work on new solutions both individually and together. That enables us to create extra added value.
HOW CAN WE HELP YOU?
The growth marketing agency in horticulture
for: breeders, propagators, growers, trade, retail, suppliers, trade associations, collectives
Concept FactoryVeemarktkade 8 - Kade M5222 AE ’s-HertogenboschT +31 (0)73 3030070info@conceptfactory.eu
IBAN: NL 06RABO0148985254Swiftcode: RABONL2UBTW: NL8502.17945.B01KVK: 51896702Terms and Conditions (pdf)Privacy Statement